Airport Marketing Nigel Halpern

ISBN: 9780415529389

Published: July 11th 2013

Hardcover

248 pages


Description

Airport Marketing  by  Nigel Halpern

Airport Marketing by Nigel Halpern
July 11th 2013 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 248 pages | ISBN: 9780415529389 | 3.56 Mb

This book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challengesMoreThis book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.

It applies principles of marketing within the airport industry and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution).



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Airport Marketing":


aptekadga.newbkdlthere.online

©2010-2015 | DMCA | Contact us